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One Word to Yes

26 Apr

In Robert Cialdini’s book, Influence: Science and Practice, he analyzes the psychological impact of the word “because” on listeners. In 1978, Ellen Langer, a psychologist and researcher from Harvard University, performed a simple experiment on the word “because.” The subject was...

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Fearless Selling: Knowing the AEC Trigger Feature

15 Apr

In Robert B. Cialdini's book, Influence: Science and Practice, he examines the psychological complexity of sales processes, and most importantly, how we get someone to say, “Yes.” A crucial concept to understanding these practices is the trigger feature, which is a person's neural...

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How to Build a Collaborative Sales Culture at Your Firm

24 Mar

In future blog posts, Cosential is going to discuss the importance of cultivating a collaborative sales environment. This post will focus on the top of the sales funnel—awareness—and how every team member of your company can engage in this.

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When Enough Is Enough: Email Marketing Frequency Strategy

16 Mar

We all know the feeling—that euphoria from the liberation that comes the moment you finally hit that “unsubscribe” button after months of considering it. But, it should be noted that the fact that it took us this long to consider unsubscribing means there was always a part of us...

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Tips for Sustaining a Successful AEC Email Marketing Campaign

11 Mar

This month Cosential was thrilled to announce Email Marketing 2.0, our most recent push towards greater diversification of our clients’ marketing strategy. For those of you who have never used an email marketing campaign, we highly recommend getting on board. Email marketing is an...

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Why You Should Always Avoid Jargon in Your Marketing Materials

04 Mar

We all know how frustrating it is when you write something and people come back to you saying they’re confused. The fact is, it’s impossible to get into someone’s head. You may ask yourself, how am I supposed to know what my audience knows? And that’s true. While it does take time...

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Five Social Media Posts Your Construction Company Could Publish Today

25 Feb

Now, maybe we should start off this coversation with why you should be using social media in the first place, because perhaps you’re not yet convinced of this free and easily accessible form of media. If you are convinced, great, you can skip down to the post suggestions below.

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What Is Digital Disruption? (and Why Should You Care About It)

23 Feb

When was the last time you were watching primetime TV and a pop-up ad scrolled on the bottom of the screen? You were just sitting there trying to enjoy a football game or CSI, and all of a sudden an infographic with moving images started dancing around like a mini-film being...

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The Importance of Remembering Your Employee’s Birthday

18 Feb

In How to Win Friends and Influence People, Dale Carnegie has his famous fourth principle: “Become genuinely interested in people.” And one way he did that was by remembering everyone’s birthday. Carnegie famously kept a birthday book where he wrote down people’s birthdays, and...

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Best CAD Software of 2016

11 Feb
Via flickr by Steve Jurvetson
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