We just did a soft launch of our new website design. Visit our new site at http://www.cosential.com Still a lot of things to do and improve, but we are using our content engine, lead tracking tool and HR candidate tracking tool. We will be marketing our web content engine over the next few months and we wanted our new look and feel to be done. A few cool things include our new lead tracking tool. This is available to all enterprise users of the Cosential Web Application. A simple form for visitors to enter their email address. The system will then check to see if they have visited and registered before or will then collect more information for our lead tracking tool. The number of times and number of pages visited will affect our lead scoring tool. The more time a visitors views our site, the higher the lead score and hotter the lead is. We have also enabled emailing in leads, and collecting leads from other sources. We have improved our web content engine with a new generation web content engine API, so most ANY web designer can set up almost any design to be powered by the Cosential marketing system. We have a number of customers doing this now.
We will be adding a number of features including more demonstration videos and more dynamic content. We are tying this Wordpress blog into our content engine as well. Our philosophy is to give our customers the best tools possible. The best way to do this is to use them ourselves everyday!
