A recent Software Advice study analyzed purchasing trends of new construction software. Not surprisingly, they found that the top reason firms pull the trigger is to increase efficiency.
The majority of our clients come on board feeling like they were trying to fit a square peg in a round hole – which ended up as a black hole. While many companies offer Customer Relationship Management (CRM) solutions, most don’t make sense for Architecture, Engineering, and Construction (AEC) firms.
The AEC industry is in the business of selling people and projects, not products. Because of this fact, it’s imperative that their CRM solution aligns with the project lifecycle and provides a way to capture all the elements required to do and sell their services. This includes a complete picture of their firm’s connections, interactions and history with any client or partner, with effortless links to their associated leads, opportunities, projects, communication, personnel, activities, images and documents. By leveraging accurate project information including resumes and technical lists that’s stored in a firm’s database, Cosential’s proposal automation tool eliminates hours of work for marketers. In addition, harnessing the power of data allows Cosential to serve as the framework for comprehensive knowledge management. This is the improved efficiency that comes with a best-of-breed solution.
In fact, the Software Advice study also found that a great majority of firms requested a best-of-breed solution over integrated software suites.
This comes as no surprise as we watch firms jump ship and join us in order to pick and chose the best accounting solution, CRM solution, etc. instead of being stuck with a great accounting solution and mediocre CRM. As the Wall Street Journal noted, “Cloud computing has made it financially and operationally viable for a company to pick the world’s best application for every need, every user, and every business case. Companies no longer have to sacrifice functionality for the sake of integration. You can have your cake and eat it too.” Cosential seamlessly integrates with third-party applications - including Outlook, LinkedIn, InDesign, Word, AEC accounting solutions and more so that firms can get the best of all worlds.
AEC firms’ square peg have a perfect fit with Cosential. To learn more about Cosential’s CRM and Proposal Automation solution, sign up for a free demo today!