While attending the 96th Annual AGC Convention in Puerto Rico, the majority of attendees we chatted with didn’t know what CRM was or if their firm even had one. Questions like “How do you manage your leads, pipeline and relationships?” most often garnered a shrug, but sometimes a point to the attendee's head and mention of a spreadsheet. It quickly became evident that the need for a true CRM exists for many construction firms and that 2015 will be the year that they take on this rewarding venture. As the #1 CRM chosen by Construction firms, it’s one of our goals to educate CRM newbies on how it can benefit their firms.
But first, we reached out to some clients, friends, and followers on Twitter and asked them how they define CRM.
Here are some of our favorites: