Fearless Selling: Knowing the AEC Trigger Feature

15 Apr

In Robert B. Cialdini's book, Influence: Science and Practice, he examines the psychological complexity of sales processes, and most importantly, how we get someone to say, “Yes.” A crucial concept to understanding these practices is the trigger feature, which is a person's neural...

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How to Build a Collaborative Sales Culture at Your Firm

24 Mar

In future blog posts, Cosential is going to discuss the importance of cultivating a collaborative sales environment. This post will focus on the top of the sales funnel—awareness—and how every team member of your company can engage in this.

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