With 2018 behind us, it’s time to create the blueprint and lay the foundation for a successful 2019.Read More
In construction, CRM stands for client relationship management. It refers to cloud-based software that places key relationship, communication, lead and opportunity data at users’ fingertips.Read More
Today’s Ice Breaker is with Ron Worth CAE, FSMPS, CPSM, Chief Executive Officer of the Society for Marketing Professional Services (SMPS), a 6,000-member professional society representing principals, business developers, and marketers from the leading architectural, engineering,...Read More
Have you been trying to customize your CRM in order to meet your AEC marketing needs? In our traditional vs. project CRM series, we’ve been talking about how a project-based CRM can make a big difference for AEC marketers.
Now we’re going to add another element to the mix: your...Read More
In the A/E/C industry, project pursuits are expensive. Due to the expense associated with many pursuits, most firms create a Go/No-Go process to facilitate the decision-making process.
Although most firms have a Go/No-Go process, sometimes this simple step can get skipped...Read More
There are a lot of CRM tools out there, but if you’re not using a CRM that’s made for the industry you serve, then you’re going to be doing a lot of heavy lifting, customizations, and workarounds. Ugh - who wants to do that?
If your CRM isn’t working for you, then you’re...Read More