The financial collapse of 2008 changed the way a lot of architecture, engineering, and construction (AEC) firms managed their businesses. It was the death of the Go / No Go for firms that didn’t have a strong marketing department guiding their efforts and the birth of the ‘chase...Read More
We’ve all taken proposal classes. Read books and blogs on how to write proposals. Yet, we as an industry continue to make major faux pas in the pursuit of client work.
How does this happen? Oftentimes we’re on short deadlines, we reuse old proposals, or we just plain let our egos...Read More
You’ve spent all this time and money rebranding your firm. Now what? You may have changed your firm’s name, logo, mission statement, website, boilerplate text, and more.
How do you ensure compliance across all offices? How do you remove the redundancy associated with each office...Read More
With well over 250 million users worldwide, LinkedIn has become the top tool for Business networking online. Over the last few years, I’ve built my network to more than 2000 connections and used these connections to build deeper relationships, win business, expand Cosential’s...Read More
Instead of creating a generic holiday card this year, we decided to add a more personal touch. The holiday card we sent out is a yearbook, featuring a few of our employees' childhood pictures along with a fun factoid or anecdote about each person, framed as what they were "most...Read More
Don’t wait for the next “Take your kid to work day” to explain your profession. Use this holiday season to buy presents for your wee ones that provide an experiential taste of the AEC world. Below are some suggestions to engage with your child and share your passion for the...Read More
Hit rate, or the ratio of jobs won to jobs pursued, is one of the most common and useful metrics for marketers and business development professionals. When you visit a doctor for a physical, she will likely use different tools to assess various aspects of your health.
By focusing...Read More
One of the differentiators of Cosential is the ease with which you can move a project through the project lifecycle. We’ll outline below some AEC best practices, as well as recommended reports and workflows to take a project through the Lead, Opportunity, and Project modules...Read More
For many Architecture, Engineering and Construction (AEC) firms, the economic downturn of 2008 caused pain. Business was scarce and firms had to find ways to increase efficiency and cut costs. The need for CRM increased to help bring in new business.
But what happens when there's...Read More