Blog

Tips for Sustaining a Successful AEC Email Marketing Campaign

11 Mar

This month Cosential was thrilled to announce Email Marketing 2.0, our most recent push towards greater diversification of our clients’ marketing strategy. For those of you who have never used an email marketing campaign, we highly recommend getting on board.

Email marketing is an...

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Why You Should Always Avoid Jargon in Your Marketing Materials

04 Mar

We all know how frustrating it is when you write something and people come back to you saying they’re confused. The fact is, it’s impossible to get into someone’s head. You may ask yourself, how am I supposed to know what my audience knows? And that’s true.

While it does take time...

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Five Social Media Posts Your Construction Company Could Publish Today

25 Feb

Now, maybe we should start off this coversation with why you should be using social media in the first place, because perhaps you’re not yet convinced of this free and easily accessible form of media. If you are convinced, great, you can skip down to the post suggestions below.

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What Is Digital Disruption? (and Why Should You Care About It)

23 Feb

When was the last time you were watching primetime TV and a pop-up ad scrolled on the bottom of the screen? You were just sitting there trying to enjoy a football game or CSI, and all of a sudden an infographic with moving images started dancing around like a mini-film being...

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The Importance of Remembering Your Employee’s Birthday

18 Feb

In How to Win Friends and Influence People, Dale Carnegie has his famous fourth principle: “Become genuinely interested in people.” And one way he did that was by remembering everyone’s birthday. Carnegie famously kept a birthday book where he wrote down people’s birthdays, and...

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Best CAD Software

11 Feb

 

Via flickr by Steve Jurvetson
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UX Spotlight

18 Nov

Deep in the heart of Texas, the cowboys and cowgirls of Cosential have been searching for ways to corral information faster. We found a solution and are excited to share Quick Search with y’all

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Tag, you're it: The power of branding your AEC firm

28 Oct

   

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CRM in 140 characters or less

14 Apr

While attending the 96th Annual AGC Convention in Puerto Rico, the majority of attendees we chatted with didn’t know what CRM was or if their firm even had one.

Questions like “How do you manage your leads, pipeline and relationships?” most often garnered a shrug, but sometimes a...

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Cosential Mobile Hits the App Store and Google Play

20 Nov

Your business takes you everywhere. Cosential goes with you.

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