In the A/E/C industry, project pursuits are expensive. Due to the expense associated with many pursuits, most firms create a Go/No-Go process to facilitate the decision-making process. Although most firms have a Go/No-Go process, sometimes this simple step can get skipped early in...

There are a lot of CRM tools out there, but if you’re not using a CRM that’s made for the industry you serve, then you’re going to be doing a lot of heavy lifting, customizations, and workarounds. Ugh - who wants to do that? If your CRM isn’t working for you, then you’re wasting...

We are pleased to join our partners in the construction industry as they pledge to focus on safety and safety awareness this week.

Congratulations, you’ve just hired a new marketing professional! Although this may be his or her first job in the A/E/C industry, here are 8 steps you can take to make your new professional’s transition from novice to proficient marketer a little easier through a 8-step onboarding...

This month Cosential was thrilled to announce Email Marketing 2.0, our most recent push towards greater diversification of our clients’ marketing strategy. For those of you who have never used an email marketing campaign, we highly recommend getting on board. Email marketing is an...

We all know how frustrating it is when you write something and people come back to you saying they’re confused. The fact is, it’s impossible to get into someone’s head. You may ask yourself, how am I supposed to know what my audience knows? And that’s true. While it does take time...