Generating new leads doesn't happen by accident. Even within the Architecture, Engineering and Construction firms, which is largely led by word-of-mouth and professional reputation, business development matters. The right business developer can make or break your firm, success is...
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In Robert B. Cialdini's book, Influence: Science and Practice, he examines the psychological complexity of sales processes, and most importantly, how we get someone to say, “Yes.” A crucial concept to understanding these practices is the trigger feature, which is a person's neural...
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The days of only door-to-door salesperson are over. Today, sales can happen anywhere—in day to day conversations, at conventions, in business meetings, and of course, on the internet, in the form of everything from podcasts to comments boxes on blog posts. Most significantly,...
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