Today’s Ice Breaker is with Ron Worth CAE, FSMPS, CPSM, Chief Executive Officer of the Society for Marketing Professional Services (SMPS), a 6,000-member professional society representing principals, business developers, and marketers from the leading architectural, engineering,...Read More
In the A/E/C industry, project pursuits are expensive. Due to the expense associated with many pursuits, most firms create a Go/No-Go process to facilitate the decision-making process.
Although most firms have a Go/No-Go process, sometimes this simple step can get skipped...Read More
Technology is changing the way consumers everywhere do business. The internet makes it easier to search for companies and research them while social media is revolutionizing the way that consumers share their experiences and connect with businesses. These changes affect the way...Read More
In Robert Cialdini’s book, Influence: Science and Practice, he analyzes the psychological impact of the word “because” on listeners. In 1978, Ellen Langer, a psychologist and researcher from Harvard University, performed a simple experiment on the word “because.”
The subject was...Read More
In Robert B. Cialdini's book, Influence: Science and Practice, he examines the psychological complexity of sales processes, and most importantly, how we get someone to say, “Yes.” A crucial concept to understanding these practices is the trigger feature, which is a person's neural...Read More
The days of only door-to-door salesperson are over. Today, sales can happen anywhere—in day to day conversations, at conventions, in business meetings, and of course, on the internet, in the form of everything from podcasts to comments boxes on blog posts. Most significantly,...Read More
We all know the feeling—that euphoria from the liberation that comes the moment you finally hit that “unsubscribe” button after months of considering it. But, it should be noted that the fact that it took us this long to consider unsubscribing means there was always a part of us...Read More
We all know how frustrating it is when you write something and people come back to you saying they’re confused. The fact is, it’s impossible to get into someone’s head. You may ask yourself, how am I supposed to know what my audience knows? And that’s true.
While it does take time...Read More