In construction, CRM stands for client relationship management. It refers to cloud-based software that places key relationship, communication, lead and opportunity data at users’ fingertips.
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There are a lot of CRM tools out there, but if you’re not using a CRM that’s made for the industry you serve, then you’re going to be doing a lot of heavy lifting, customizations, and workarounds. Ugh - who wants to do that?
If your CRM isn’t working for you, then you’re...
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There are plenty who have heard those three letters “CRM” and aren't sure what the acronym stands for. Quite often at events our staff asks, or gets asked, what the acronym means and it's a testament to the more recent awareness and adoption within AEC firms that many people to...
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