Is your firm wasting time and money pursuing projects that…
Read More
As a leader in a professional service firm, you’re all about business development. You know your market, you understand how your clients think, and you recognize how valuable your services are to them. But you can’t be...
Read More
In Robert Cialdini’s book, Influence: Science and Practice, he analyzes the psychological impact of the word “because” on listeners. In 1978, Ellen Langer, a psychologist and researcher from Harvard University, performed a simple experiment on the word “because.”
The subject was...
Read More
